About The Product
2. The brand was initially introduced in the us in 1991 to get a breakfast cereal bars consisting of fruit stuffing covered in a crust with no added sugar. * There have been four varieties initially (rye, corn, barley and wheat); later they were reduced to corn and wheat * There are various Nutri-Grain Bars made out of the lunch break cereal bonded together, accessible in the markets the place that the cereal can be bought. The bars became popular in the 1990s as an " on-the-go" foodstuff. * In the United States the Nutri-Grain Bar identity is used intended for the very soft golden cooked crust breakfast bars constructed with wheat, whole-grain, and oats. Product Development
Nutri-Grain was created in 80 by Kellogg's Company that was already successful in making food that people loved. Kellogg's desired to produce a on go cereal breakfast tavern that was healthy and was stuffing.
Nutri-Grain was launched in 1997 and was immediately a hit among the middle category population who had little time to spare and need foodstuff on the go. That gained almost 50% of share of the growing cereal bar market in just two years. In just 97 they had offered about four, 000 a lot of cereal bars. In 97 they made of a soft crust with a fresh fruit filling inside. They were popular amongst equally adults and children. Nutri-Grain was advertised on Capital t. V, publications and magazines
Throughout the growth stage, Nutri- Cause sales climbed rapidly as more persons overseas became aware of the item. The product became very popular in Great Britain, Australia and New Zealand. The growth and profit was short lived while sales began to die out. The product appeared as if it was entering decline without going into the maturity stage. The growth stage lasted for the year in 1999 Maturity
In 2000 Kellogg's decided to maximize profits and bring back the sales that they were needs to lose. That they introduced a fresh type of food bar referred to as Twists which were essentially 2 small soft bakes with different...